Forward Leaning

Jason Fried on Marketing by Sharing

Jason Fried (@jasonfried) from Chicago based 37Signals gave a talk worth listening to about how transparency can be cheaper and more efficient than an old school approach of advertising to influence your market.

It was was one of the talks that I found most useful of CNMS08.

agencies are like Eskimo villages

Agencies are like Eskimo villages. Some live on seal meat. Some live on whale meat.

There are a lot of seals out there, so they can always catch one. But they have to be hunting all the time, because seal meet runs out fast. Whales don’t come along all that often, and hunting one down takes a lot of effort. But when one is caught, the village eats well for a long time.

What kind of village is your agency?

building a social media utility and living to talk about it

View SlideShare presentation or Upload your own. (tags: cnms08 chicago new media summit)

Here's the presentation that I delivered at the Chicago New Media Summit 2008. I had a blast at the conference, but getting the last minute opportunity to speak was a hoot! Having 14 hours to prepare (I slept for two of them) tends to really focus you.

I can't say enough about all the cool people I got the chance to hang out with, and how fantastic it was to get so much great feedback. Thanks all.

Leah Jones on Social Media Marketing

Here's Leah Jones (@leahjones) from Edelman talking about Social Media Marketing at Chicago New Media Summit 2008.

I grabbed this using my handy Flip video camera, so the picture is pretty washed out, but hey, the audio is OK, so you can at least allow along just fine.

She did a great job!

The Future of Social Networking by Charlene Li

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The Future of Social Media presented by Charlene Li at Graphing Social Media - West 2008

:: Charlene kicked off the conference with a really good preso on her perspective on where social networking is going.

She repeated her projection that, "Social networks will be like air." This is a recurring theme, and I would bet that this is pretty much going to be the thesis of her upcoming book.

I've been following what Charlene has to say for years. One thing that struck me about her talk is that she's continually updating her content. She's evolving her rap, and she made the content feel fresh even though it's stuff I'm familiar with.

Want to get your head around social media? Here's a great place to start.

Graphing Social Patterns - West

I'll be attending Graphing Social Patterns - West this week. I hope to meet more of my new twitter / Facebook friends at the conference.

Stay tuned for updates via this blog.

Quote of the Day

"If you're not totally embarrassed by your launch, then you launched too late."

- Patrick Buckley of WebmyND via @jdlasica via @Scobleizer via Twitter

Hello World!

Inspired by the likes of Jeremiah Owyang and David Armano, I'll be blogging about online strategy.

Please keep your hands and feet inside the blog at all times.